Hi Padel People! (Even though you might not be one yet, you will become one soon, I promise 😊)

This is Sevil Taban, founder of SVL. I’ve been into many different sports since I was young, but I discovered padel just a couple of years ago. I fell in love with it the moment I stepped onto the court.

When I began shopping for my own clothes, though, I realized how hard it was to find dedicated padel wear from major sports brands. The limited tennis options out there were plain and lacked femininity, color, and style. Most of all, there was no brand in the market specifically serving female padel players.

With padel booming globally and more women joining the court every single day, I knew we needed a brand that understood not only padel, but also women AND fashion.

After spending over 20 years in marketing in corporate world, I decided to take the leap and launch SVL—a brand dedicated exclusively to premium padel apparel and accessories for women.

SVL was born straight out of a women’s padel community in Dubai. I was inspired by the women I played with, gaining invaluable insights and feedback directly from them on what they wanted, needed, liked, and wished for. Right on the court, I gathered input on everything - skirt lengths, built-in shorts, ball pockets, colors, and cuts. It was first-hand consumer research—the ultimate dream for a marketer. Being on the court with my community every day meant I could truly understand my customer while connecting with club owners, sponsoring tournaments, and bringing our products into pro shops.

SVL was launched in March 2025. Since then, thousands of women across the GCC—including the UAE, KSA, Bahrain, Oman, Qatar, and Kuwait—have bought and loved SVL products online. Today, SVL is sold in the pro shops of over 20 top padel and tennis clubs across the UAE, and that number is growing every day. My vision is for SVL to ultimately become a global women’s padel brand.

It’s hands down the happiest job I’ve ever had. It brings everything I love under one roof: my passion, my favorite sport, my friends, and my livelihood.

My favorite parts of this journey are witnessing more women take up padel every day, seeing women play stronger, more confidently, and in style, but most importantly, building genuine padel communities—starting with a game and turning into lifelong friendships.

Why SVL? Because as women, we are: Stylish. Victorious. Limitless.